Dutch Design with Hema Hand Soap

Hema is a Dutch warehouse chain that has been around forever (well, since 1926 but that is sort of the same thing). It has recently started expanding within the EU, so you might have come across one yourself. It used to be a rather dreary place you only went in when in need of cheap essentials (it started out as a pound store originally)…but no more.

hema hand soap flora (4)

Hema has been upping their game in the last year with great design for the old budget price. Still a great place to get your cotton disks and basic shirts, but their new stationary is great and their home decor stuff is addictive.

hema hand soap flora (1)

I recently picked up this Flora hand soap with lovely packaging (a little Aesop vibe going on there) for only a couple of euro.Β This not only looks good on my worktop but smells of jasmine and orchids: perfect!

Ach Hema! Het warenhuis bestaat al sinds 1926 en was altijd echt een plek waar je kwam voor goedkope spulletjes, maar niet echt voor de sfeer…maar dat begint te veranderen.

hema hand soap flora (4)

Hema heeft de laatste tijd goed nagedacht over de uitstraling van de winkels en producten: meer design maar nog steeds betaalbaar. Het blijft voor mij de plek waar je wattenschijfjes en basic shirts haalt, maar de nieuwe schriften, agenda’s en post its zijn echt leuk en de accesoires voor thuis worden ook steeds mooier.

hema hand soap flora (1)

Ik kocht laatst deze Flora hand zeep met een hele leuke verpakking (lijkt erg op luxe merk Aesop) voor slechts een paar euro. Ziet er niet alleen leuk uit op het aanrecht maar ruikt lekker naar jasmijn en orchidee: perfect!


9 thoughts on “Dutch Design with Hema Hand Soap

    • Anne October 16, 2015 / 8:55 am

      It is very Aesop ‘inspired’ I think πŸ™‚


  1. stashmatters October 12, 2015 / 6:34 pm

    I think I’d love to visit a Hema store! I love discount type stores with nicely designed items like Daiso and Tiger – I always end up leaving with things I don’t need lol. This soap does look much more expensive and has a apothecary appearance. And hmm I love jasmine scent.

    Liked by 1 person

    • Anne October 13, 2015 / 9:05 am

      It is a little like Tiger (which strangely is called Flying Tiger here in the Netherlands) except a lot bigger πŸ™‚

      Liked by 1 person

      • stashmatters October 13, 2015 / 1:02 pm

        Oooh I want to go even more! I loved Tiger when I visited Denmark last year!

        Liked by 1 person

        • Anne October 14, 2015 / 12:56 pm

          Oh yes, and I recently discovered Sostrene Grenes which is a similar danish concept πŸ™‚ The scandinavians are just good at this stuff.

          Liked by 1 person

  2. Amelia Vesper October 8, 2015 / 9:05 pm

    Ooh very pretty packaging! My soap right now is so boring. I need to step it up.

    Liked by 1 person

    • Anne October 9, 2015 / 9:51 am

      hihihi! Weekend is almost here thankfully, hope you have a lovely one!

      Liked by 1 person

      • Amelia Vesper October 9, 2015 / 9:02 pm

        You too hon! πŸ™‚

        Liked by 1 person

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