Pitch Black: H&M Drama Cream Eyeliner

H&M Drama Cream Eyeliner Pitch Black

Like most people watching Adele’s Hello, I am moved by the song but it also leaves me with an undeniable urge for proper black eyeliner. How amazing do her eyes look in that video?! I will definitely be trying to copy that look and if I had to pick a product to do it with it would be the H&M Drama Cream Eyeliner.

H&M Drama Cream Eyeliner Pitch BlackThis lovely glass jar of Pitch Black liner is a part of the new H&M Beauty Department. It costs $9.99/£6.99/€7.99 and is only available in a single color. I am a little disappointed at that, it would have been good to see H&M expend the range a little: maybe a navy blue, teal, or eggplant?

H&M Drama Cream Eyeliner Pitch Black

I guess my failed quest for additional colors already reveals the fact that I really like the Drama Cream Eyeliner. It creates a deep black line that turns matte once set and is properly long lasting. This eyeliner does not budge or smudge and there is no irritating transfer due to my hooded lids. Quite a feat and something I usually only achieve by using my beloved Urban Decay Eyeshadow Primer Potion.

H&M Drama Cream Eyeliner Pitch Black

I have to be honest and tell you this is the first gel liner I have ever tried (I know!) so this is a little tricky to compare. I really like the deep black effect and lasting power, so I have been wearing this a lot lately. If all gel liners are like this, consider me converted. Definitely worth it for me and I am left hoping H&M will add some additional colors to the range.

H&M Drama Cream Eyeliner Pitch Black

Adele’s nieuwe nummer Hello raakt mij – net als de meeste mensen die het nummer bekijken – maar ik hou er ook een unmiskenbare behoefte aan zwarte eyeliner aan over. Hoe geweldig zien haar ogen eruit in die video? Ik ga die look zeker eens namaken en als ik daar een product voor moest kiezen zou het de H&M Drama Cream Eyeliner zijn.

H&M Drama Cream Eyeliner Pitch Black

Dit mooie glazen potje Pitch Black liner is een onderdeel van de nieuwe H&M Beauty Department. Het kost €7.99 en is slecht verkrijgbaar in deze kleur. Dat vind ik wel erg jammer, het zou toch echt leuk geweest zijn als H&M nog wat andere kleuren had gemaakt: donkerblauw, groen, of aubergine misschien?

H&M Drama Cream Eyeliner Pitch Black

Mijn gezeur over extra kleurtjes verraad al dat ik helemaal weg ben van de Drama Cream Eyeliner. Het geeft een diep zwarte lijn  met een mat effect en een hele goede houdbaarheid. Deze eyeliner blijft echt goed zitten: geen vegen en al helemaal geen vervelende vlekjes vanwege mijn licht hangende oogleden. Dat is een hele prestatie: meestal moet ik mijn geliefde Urban Decay Eyeshadow Primer Potion gebruiken om dit effect te krijgen.

H&M Drama Cream Eyeliner Pitch Black

Ik moet wel eerlijk zijn en zeggen dat dit de eerste gel liner is die ik geprobeerd heb (raar he) dus vergelijken is lastig. Ik vind het diep zwarte effect en de lange houdbaarheid echt een bonus, dus ik draag dit de laatste tijd veel. Als alle gel liners zo goed zijn, dan ben ik helemaal om. Echt de moeite waard en ik kan alleen maar hopen dat H&M nog wat meer kleurtjes toevoegt aan de collectie.


16 thoughts on “Pitch Black: H&M Drama Cream Eyeliner

  1. a m y p h a m. October 28, 2015 / 11:09 pm

    I’ve been wanting to try out the new H&M beauty line and this is definitely going in my basket! Hopefully this is just the beginning and they’ll expand their color selection. I would love to see a navy and eggplant option as well!

    Amy | http://amypham.me

    Liked by 1 person

    • Anne October 29, 2015 / 12:42 pm

      This stuff is amazing, so they had better expend the colors 🙂 Let me know what you think if you do pick it up 🙂 xx


  2. Icy Sedgwick October 28, 2015 / 2:45 pm

    I’ve tried a few gel eyeliners but I’ve often found they start to dry out in the jar – which is annoying if they’re expensive! I’ll have to give this one a go 🙂

    Liked by 1 person

    • Anne October 29, 2015 / 12:45 pm

      Oh yes, that sounds irritating. I am sure this will dry out a little, though the packaging is sturdy and seals properly.

      Liked by 1 person

  3. stashmatters October 28, 2015 / 2:11 am

    FIRST gel liner ever? *GASP!* You better hand in your makeup addict membership card! 😛
    I love the look and longevity of gel liners but I can’t be bothered most days! I just use the pen type of liquid liners usually. Have you ever tried the Essence gel liners? Those are fantastic value and quality – and they are offered in a few shades. Give those a try if you’re looking for comparisons. 🙂

    Liked by 1 person

    • Anne October 28, 2015 / 8:39 am

      I am so sorry, please don’t take it away from me! Silly right, I love liners but I used to just go with the pen liners as well. Nice to change it up though.
      Oh I have two of those essence gel ones and they are amazing! Must dig them up now you mentioned them. All the Essence eyeliners are great, they also make my favorite pen version 🙂


  4. Lifestylebites3 October 27, 2015 / 11:41 pm

    It sticks onto its name perfectly and I love the darkest shade of black as it could bring a glam looking drama onto your eyes instantly.

    Liked by 1 person

    • Anne October 28, 2015 / 8:47 am

      Oh yes, this is a great deep black 😀 Had it on yesterday and it still looked perfect 12 hours later 😀

      Liked by 1 person

  5. Amelia Vesper October 27, 2015 / 7:22 pm

    Ha you’re right, I’m sure Adele is responsible for a good potion of eyeliner sales! I haven’t tried a gel liner in years (I think I used to have one from Stila) so I probably need to get this…I mean…for research purposes 🙂

    Liked by 1 person

    • Anne October 28, 2015 / 8:49 am

      Oh yes, I am researching loads of stuff at the moment: a though job, but we just have to do it 😉

      Liked by 1 person

  6. fivezero October 27, 2015 / 4:48 pm

    Sounds great! It does seem like they’ve missed a trick by only offering black, though.


  7. Asa October 27, 2015 / 3:29 pm

    I haven’t seen Adele’s new video, I will have to check it out. This gel liner sounds amazing. I use to wear the Bobbi Brown one but don’t any more. The HM one sounds awesome! I will have to pick up.



  8. thebeautylane October 27, 2015 / 12:50 pm

    Good to know ! Will have to try out some more hm beauty.. Talking about adele’s makeup. Her contour is a.m.a.z.i.n.g and I’m not even a contour fanatic. Love love love. So excited for her comeback ! ( can u tell ? Lol ) xx


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